Websites for small practices.
Benefits and insurance brokers, accountants, small professional offices. A page for each thing you do, written plainly enough that Google and an AI assistant can tell what it is, and a listing set up right.
What a practice's site has to do
- Say plainly what you do and who it's for.
- Not solutions and not partnership. The work, in the words a client would use, in the first two sentences.
- A page for each service.
- One page per thing you do, so there's something specific for Google and an AI assistant to quote when somebody asks about it.
- Credentials and licenses stated.
- Your license, your registrations, how long you've been doing it. People checking you out are checking for exactly this.
- A way to book or call that works.
- A tested booking link or a tappable number, not a contact form that goes nowhere.
- A listing with the right category.
- The wrong Google category quietly keeps you out of the results you'd want. It takes ten minutes to check.
ThirdWave Benefits
An employee-benefits and Medicare practice in Melbourne.
- Before
- WordPress on a page-builder theme.
- Since July 2026
- Twenty-one hand-built pages, one for each service, with the labels underneath and the listing set up. The site is at thirdwavebenefits.com.
- Results
- Too new to measure. When there are numbers, they'll be on the work page.
Which size
- A practice people are sent to.
- If the work comes by referral and the site's job is to confirm what the referrer said, that's the Starter site. The sizes are on the services page.
- A practice with several services.
- A page for each one, written for your town — that's the Standard site, and it's on the same services page.
Most of this is writing rather than design. I do the writing from what you tell me about the practice, and then look after the site month to month.
Not a practice? There's a page for auto repair shops and one for the trades.