What it costs.
Three sizes of site. Pay half the build fee up front and go on the care plan; the build discount is earned month by month during the first year of paid care. Or pay the build fee outright and take the care plan if you want it. Leaving in the first year has a stated balance, set out under Leaving.
A shop people are sent to.
$1,000 down, then $150 a month or $2,000 outright, care plan optional If you leave in the first year
The Starter site. Up to six pages: home, about, services, reviews, contact, and one page for your main service or town. For a business that gets its work by referral and needs the site to confirm what the referrer said.
A trade with several services, working out of one town.
$2,250 down, then $200 a month or $4,500 outright, care plan optional If you leave in the first year
The Standard site. Up to fifteen pages, including a page for each service you offer, written for your home town. Most Brevard trades and practices are this one.
A business that works the whole county.
$4,000 down, then $250 a month or $8,000 outright, care plan optional If you leave in the first year
The Full site. Twenty-five to forty pages, listed and agreed before the work starts: a page for each service, a page for each town you work from Titusville to Palm Bay, and a page for a service in a town only where that page would say something the other two do not. The list stays inside the forty. Master Team Automotive runs on 37 pages: 15 services, 8 towns and 14 makes.
The first five.
$1,000 down, then $200 a month Five spots If you leave in the first year
The first five businesses get the Standard site for the Starter down payment, $1,250 below the regular $2,250. That $1,250 is a separate concession for agreeing to let me write the site up as a named case study, with the real numbers from the first six months, whatever they are, flat or down included. It doesn't come back just because you leave the care plan. The rest works like the Standard site, including the first-year exit balance below. Nothing here depends on a Google review.
Every site gets
- Built by hand, fast on a phone.
- No page builder, no plugins. Written from what you tell me about the business, with photos you have.
- Your Google listing set up right.
- Set up or cleaned up: category, hours, services, photos. If Google asks you to verify it, I walk you through that.
- Pages that say what you do, and where.
- Written with the town names in, and the labels underneath that Google and AI assistants read, so there's something for them to quote. How many pages depends on the size above.
- A reviews kit.
- A review link, a card for the counter with a QR code on it, and a text you can send. You do the asking; I set it up once. I don't offer anything in exchange for a review, and I'd ask you not to.
- Visitor and search stats, in your name.
- So we can both see what the site is doing, and you keep the accounts.
- Launch, and thirty days of fixes after it.
- Domain pointed, site live, and anything I missed fixed for thirty days.
The care plan
Priced by what you get, not by the hour. Billed monthly; how the first year works if you leave is under Leaving.
- The site stays up and fast.
- Hosting, security, uptime watched, and the updates underneath — handled. No “your site needs attention” emails, because there's nothing for them to be about.
- Changes made as they come.
- New hours, a price, a staff change, a photo swap, a paragraph. Send it, it's done, and I don't count them. New pages and bigger rewrites are priced separately.
- Your Google listing kept right.
- Holiday hours, new photos, posts when you have news.
- Reviews answered.
- Drafted in your voice within the week. You approve them before they go up if you want to.
- A short note each month.
- What changed, what people searched for, what I'd do next. A few lines, not a report.
When you need more
- A blog post, written and published.
- $125 each, or four in a month for $400.
- Another service or town page.
- $150, linked in and structured like the rest.
- A logo that works on a phone.
- $500 with a build. Your name set as a logo plus a simple mark, two or three directions, one round of changes, every file you'll need.
- Photography.
- You pay the photographer at their rate; $200 to me to plan the shots and get them on the site.
Leaving
The domain is registered in your name from day one, and I'll help point it wherever you go. I won't pull a site down over an invoice — I'll call you first.
The half-price build is a discount you earn on the care plan. Counting from launch, each month of care you've paid earns one-twelfth of it. If you cancel the care plan before twelve paid months, you pay an exit balance instead of the remaining monthly fees: the part of the discount you haven't earned yet, or the care fees for the rest of the year if that's less. Cancelling takes effect at the end of the month you've paid for. After twelve paid months nothing is owed on the build, and the care plan runs month to month.
Leave after six paid months and the balance is $500 on Starter, $1,125 on Standard and $1,500 on Full. The founding rate works the same way on the regular Standard discount, so it is $1,125 too; the $1,250 case-study concession isn't added back.
This policy covers ordinary, voluntary cancellation by the client. Cancellation before launch, material studio breach and termination by the studio need separate written terms. The policy is subject to written contract terms and attorney review.
I'm James. I'm in Melbourne, I build these myself, and I answer my own phone.