A shop that got found.
Master Team Automotive has fixed cars in West Melbourne since 1998. It was the first site I built, and it's the one with numbers.
Google search clicks to the shop's site: 35 a month before launch, 146 after.
Google Search Console, matched 30-day windows before and after the 27 June 2026 launch. The increase came from non-brand searches rather than searches for the shop's name.
The phone's ringing off the hook with people who found us on Google, the website, AI.
The owner.
Observed over a short window, not proven to be caused by the rebuild alone. These are clicks, not customers; the shop's own new-customer count and its limits are further down.
Before
June 2026. A one-page site on a page builder, up for years.
- What Google could see
- Two pages. No page for any service, no page for any town, none of the labels search engines and AI assistants read.
- Reviews
- Over a thousand on a review service. The rating and count weren't shown on the shop's own site, only four quotes pasted into the page by hand.
- Booking
- The appointment link returned an error.
- Clicks from Google search
- About 35 a month, half of them people searching the shop's name.
The build
Eight days to launch, live 27 June 2026. Then a couple of weeks of fixes after.
- 37 pages
- 15 services
- 8 towns, Rockledge to Palm Bay
- 14 makes they work on
- The labels underneath
- Every page carries the structured data Google and AI assistants use to work out what a business is, where it is, and what it does. The old site had none.
- Reviews on the site
- The rating and the count, pulled in and shown, with a review link and a card for the counter.
- Fast on a phone
- Mobile speed score 99 out of 100 on Google's Lighthouse test, measured in June 2026.
- The owners' own accounts
- Google Business Profile, Search Console and analytics, all in the shop's name. They keep them if they ever leave.
Nine weeks later
Google's own numbers for the shop, matched window to window.
- Clicks from Google search
- 35 a month to 146, in matched 30-day windows before and after launch. The increase came from non-brand searches rather than searches for the shop's name.
- Times shown in a Google result
- 2,800 a month to 25,600.
- New customers
- The shop's own system reported about 25% more first-time customers in the 70 days after launch than before it.
The site is at masterteamautomotive.com. It's on the care plan: I keep the listing current and answer the reviews. Most months they have me write a post as well.
Two more
Same build, different businesses. Neither has a number yet worth printing.
- ThirdWave Benefits, Melbourne.
- An employee-benefits and Medicare practice. It was WordPress on a page-builder theme; since July 2026 it's twenty-one hand-built pages, one for each service, with the labels underneath and the listing set up. Too new to measure. When there are numbers, they'll be here.
- Swarmify.
- My own company: video hosting for websites, a hundred and fifty million plays a year. Its site moved off WordPress onto the same hand-built stack in June 2026, 147 pages. Not a Brevard shop, but it's where the way I build came from.
I'll write yours up the same way if you're one of the first five.